M I L A N A . L E S H I N S K Y

Your Multiple Income Streams Business Coach

Quick Start Idea #4: How to Increase Your Coaching Program’s Value With Self-Assessments

Posted on | May 17, 2012 | No Comments

The most difficult part about selling coaching services is the lack of perceived tangible results.  This is especially true for life coaches, who frequently focus on things other than the bottom-line increase.  And when people can’t see a tangible result at the end of the process, it’s a lot harder to convince them to buy.

Some coaches found a way to increase the level of tangibility by offering e-books, books, booklets, audios, manuals and other physical products.  While these are all great items to use as bonuses, they may take a while to create.

If you would like to add a tangible value to your coaching program, but don’t want to spend weeks or months creating it, consider including a self-assessment to go with the coaching program.  Assessments are fun and will provide invaluable insights for your clients.

While it’s certainly possible to license the use of existing assessments, you can custom develop your own to immediately increase the value of your services. Begin by listing all the skills and competencies your clients must possess by the end of the coaching process.  Also, list all the activities and actions they must take to achieve maximum results with your program.

Then, create a detailed scoring key, explaining what their score means.  The longer the assessment, the more detailed the scoring key should be.

When you are done, format your assessment into a Word or PDF document so your clients can instantly download and print it out!

You may also completely automate your assessments with Assessment Generator, a tool that allows you to quickly build custom coaching assessments, put them on your web site, and have the results e-mailed to both, you and your client instantly.

Give your assessment an attractive title, and even a cover graphic – in other words, treat it like a tangible product.  Nothing attracts coaching clients more than tangible results, and assessments will help you deliver exactly that!

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Category: Marketing

Quick Start Idea #3: Create Your Own Assessments to Attract More Clients

Posted on | May 15, 2012 | 1 Comment

If you think assessments should only be used with existing clients, you may be in for a surprise!  Assessments can also be effectively used in building your prospect database and attracting more new clients, right from your web site.

Why are assessments so powerful?

Because they captivate and educate your prospects, and are fun to take! I have personally received at least fifty e-mails from friends and colleagues last year, referring me to various self-assessment web sites!  I could find out what my IQ was, what type of personality I have, if I’m a good candidate to be a franchisee or whether business ownership is for me, just to name a few.

Imagine hundreds or thousands of people sending their friends and relatives to your web site! Nothing else will make people spread the word about your web site faster than a free assessment!

While many coaches and consultants already have assessments on their web sites, most of them are offered in PDF or Microsoft Word format.  So the only way to complete these assessments is to print them out and manually fill in the blanks.

Your existing clients won’t mind doing it, but your prospects may think it’s too much of a hassle.  Keeping this in mind, I developed a tool that instantly solves this problem!

AssessmentGenerator2.com allows you to create automated self-scoring assessments, which you can add to your web site in just minutes!

Now, we’re not talking about a complicated assessment that takes an hour to complete.  The ones you create with the AssessmentGenerator are simple and straight-forward.  Their goal is to captivate your prospects, and get them excited about your web site enough to buy from you!

There are two types of assessments, which you can create with AssessmentGenerator:  assessment scored as one or “type-based” scored by individual categories or types that you set up.  Self-scoring assessments are fun, and are excellent for driving targeted traffic to your web site.  People love them so much, they’ll send everyone they know to your web site!

Here is how a self-scoring assessment works. Your web site visitors read each statement and check those that apply to them.  They can also rank each statement on a scale of one to five, to indicate how much they agree with a statement.

For example, here are a few statements from the “Marketing-Wise Assessment”, which you can see on the samples page at assessmentgenerator2.com:

  • I track most of my marketing activities & know how my clients find me
  • I publish a newsletter at least once a month
  • My prospects clearly understand what I do and how I can help them

Here are few more statements, taken from the “Stress-Level Quiz”:

  • I smoke less than half a pack of cigarettes a day
  • I do something for fun at least once a week
  • I have at least one relative within 50 miles on whom I can rely

After they’ve completed an assessment, your prospects can view their score and its interpretation, which you type in when you create the assessment.  The results are then e-mailed to both you and the assessment taker.  If you use autoresponders, you can also follow up with each prospect as many times as you wish, until they become a client.

The possibilities for using self-scoring assessments are endless! Here are just a few topics to get your imagination going:

1) “Self-Confidence Assessment” will help your visitors find out what their level of self-confidence is, and what they can do to improve it.

2) “Midlife Crisis Assessment” will tell your prospects if they’re really going through a mid-life crisis, and how they can overcome it.

3) “Healthy Eater Assessment” will help people understand their eating habits better, and whether or not they need to make a change in their eating patterns.

4) “Should I Hire a Web Designer Assessment” will help your visitors make a decision about their abilities to create and take care of a web site.

5) “How Child-Proof is My Home Assessment” will tell parents how ready they are for a child in their house, and how to keep their child safe.

As you can see, a self-scoring assessment can be created for ANY type of business, on any topic.  Another type of an assessment you can create is “Narrative”.  You ask questions, prospects fill in the answers, and you receive them in the e-mail and in your personal account.

While a narrative assessment works just like any feedback form, there is an incredible benefit to creating them with AssessmentGenerator. They are so easy to create and add to your web site, you can do it yourself within 5 minutes!

Webmasters will charge you as much as $150 to add a questionnaire form to your site.  With AssessmentGenerator you can create as many mailforms as you want, using this simple assessment wizard.  And if you decide something needs to be changed on your form or assessment, you just log into your account, make the quick change and wa-la – it is dynamically updated – no need to add the whole assessment into your website – no need to contact your web master. Saves money and time!

Just click on “FRE*E Demo” and see for yourself – you’ll use them for everything!  Seminar registrations, customer surveys, free consultation requests, complementary coaching sessions, and much much more!

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Category: Uncategorized

My 6 Figure Story

Posted on | May 11, 2012 | No Comments

When I started my business from scratch 11 years ago, I learned ONE important thing:

“Limited resources require creative solutions.”

Some of the best marketing IDEAS come from lack of resources, such as money, time, or a prospect database.

That’s exactly how I got my first SIX figures!

Here’s what happened…

I had a very small list, no connections, no name, and very little experience in my niche. So I asked myself, how could I get everyone’s attention? How could I increase my credibility AND my income at the same time?

I needed an idea that would appeal to both, prospects and movers-n-shakers who would be excited to spread the word.

Then one day I FINALLY got it!

Within a few weeks I started an online association for my target clients, and began inviting top industry experts to be featured on my web site. All of a sudden, credibility was no longer an issue. Everyone wanted to be part of it! A year later I held a telesummit through the association, my list size doubled, and I hit 6 figures for the first time in my business!

All of this happened because I had no money and no list, and had to come up with something DIFFERENT!

So here are 2 questions for you:

- What is your BEST idea for creating income with a small list?

- What is your BIGGEST question about creating income with a small list?

Post your answers below in the comment area (and be sure to check my original song in the video – it reminds me of what some people say that keeps their income low!):

Remember to post your answers to the questions above below in the comment area.

I’m looking forward to reading your responses!

The best way to come up with a unique and creative marketing idea that can explode your business growth is to be in conversation with your target market!

Talk to your people and ask them what hurts.  I would love to hear your thoughts!!

Let me know what you think!

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Category: Live Teleclasses, Marketing

Quick Start Idea #2: Is Your Product or Service an “Ideavirus?”

Posted on | May 10, 2012 | No Comments

“Unleashing the Ideavirus” by Seth Godin is one of the most important books on business and marketing. It is not about finding the right marketing strategies, or knowing the right places to advertise in.

It’s about creating a remarkable product with marketing built right into the product!

The concept behind Ideavirus is NOT making as much money as you can with your product right away – a different strategy would need to be in place for this.

The concept is to spread the word about your product or service to as many people in the world as possible, then leverage your audience by selling a paid version of this product or a completely different product.

For example, WinZip used to offer a free version of their file compression software for years.  Last month I checked their site, and the free version is no longer available. But guess what!  This program has become so popular among Windows users, it’s almost a standard!  Who cares about paying $30 for it now, if you “can’t live” without it!

The same is happening to many other products, and the Internet is making things happen so much faster and easier today.  It “amplifies” the word-of-mouth by thousands!

Do you have a product or service that’s an ideavirus?  Could it become one with a few tweaks?

Check each box that truthfully applies to you, and find out whether your product or service has a potential of being an “Ideavirus.”

P.S. If you want to learn more about what “hive”, “sneezers” and “amplifier” mean to your business, read the book!

Use the online assessment to get your score: Assessment Generator

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Category: Marketing

Quick Start Idea #1: How to Attract More Coaching Clients Without Giving Away Complimentary Sessions

Posted on | May 8, 2012 | No Comments

“Stop giving away your time!” said Terri Levine, the founder of ComprehensiveCoachingU and one of the super coaches today!

Are you still giving away complimentary sessions to prospects?

Do you find this activity to be too time-consuming, and not productive enough?  Then maybe it is time to find a new way to attract clients.

There is something you can offer to prospects that is both, highly valuable and doesn’t require weeks or months to create.  Something they just can’t refuse, and will tell everyone they know about it!

I am talking about a free assessment, custom developed by you!  Assessments are a great way to get prospects interested in your services, while saving you a lot of time and frustration.  Even if you want to continue offering complimentary sessions, you will now be able to carefully screen each prospect before taking the call.
Why give away your time to those who are not serious about working with you?

You can use your current intake forms and questionnaires to create your own assessments to use for attracting new clients, screening prospects, testing existing clients, and simplifying the way your business operates.

This tool has been specifically developed for coaches who want to spend less time looking for prospects, and more time working with clients.  There are many different types of assessments you can create with this tool.

You can create assessments that give one score for the entire assessment, or a “type” based or “category” type assessment that scores based on specific types, for instance, personality types.

1) “Checkbox” assessment allows users to check the items that apply to them and receive an instant score as a result.

2) “Scale 1-5″ assessment allows users to choose how much a statement applies to them, on a scale of 1-5, and instantly view the results of the assessment.

     “Scale 1-10” assessment allows a wider scale.

3) “Narrative” assessment allows you to ask open-ended questions, and collect information from a prospect or a client.

4) “True or False Quiz” can be used to test your visitors and clients on various subjects.

5) “Multiple Choice” assessment should be used for testing your prospects by giving them pre-determined answers to choose from. Or give each answer a point value with the best answer the highest point.

6) “Yes/No/Maybe” assessment

7) “Yes/No/Sometimes” assessment

8 ) “Mixed” type assessment allows you to build a combination of the above types, giving you an incredible flexibility in the assessments you can create and instantly receive a score

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Category: Marketing

Ready To Sell To More People Online?

Posted on | May 7, 2012 | No Comments

I just found out about something and couldn’t wait to share it with you.  The Online Visibility Summit is where you will get the insider secrets that can take you from 0 to $100,000 within months – and double or triple your list of prospects in 30 days or less!

My colleagues are already raving about this – and you won’t believe the lineup of experts that will be sharing their tips on how to use Facebook, Linkedin, opt-in pages, sales copy, book launches, ezines, video, and other power strategies to build your community of followers online.

Reserve your spot now: Online Visibility Summit

Don’t make the mistake of spending months getting your offer perfect – and have no one to offer it to!  You can be building your online community – and your reputation and brand too! – through multiple channels, even while you’re creating your content.  But you need to know what to do first, second and third…and that’s what Marcia Bench, who’s hosting the Summit, and her expert guests will be sharing with you.

Your online community is the bread and butter of your business – but how you engage and market to them has changed radically just in the past few months.  On this Summit, you’ll find out what the LATEST trends are in online marketing – that allows you to irresistibly attract prospective clients, but without being salesy, sleazy or inauthentic.  Today’s marketing requires coming from the heart – and that’s the philosophy of those speaking on Marcia’s Summit.

Among those spilling the beans on this FREE 10-day event are Tracy Repchuk, Denise Wakeman, Steven Eric Connor, Lisa Manyon, and a surprise guest or two as well!

I know you have a choice of many virtual events – but I really want to encourage you to get in on the Online Visibility Summit as one of the BEST that will help you monetize your message, quickly and easily – and without leaving home!

Once you register, you’ll also get instant access to Marcia Bench’s amazing complimentary training, “”3 Steps to Honing Your Inspirational Message and Multiplying Your Income, Impact and Influence Practically Overnight!”

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Category: Live Teleclasses

Have a question about filling your programs?

Posted on | May 7, 2012 | No Comments

Since I released “My First Big Launch” FREE video series, I’ve been getting a lot of great questions!

Today I am answering 6 biggest questions about filling your programs and selling your products using simple product launches.

* Question #1: Why does a product launch better than other marketing strategies?

* Question #2: Is 28 days enough to do an effective product launch?

* Question #3: Can I really attract affiliate partners if I am new in my niche market?

* Question #4: What’s the best kind of product to sell through this kind of launch process?

* Question #5: How can I do a product launch with a very small mailing list?

* Question #6: Can I do my own product launch myself?

Want the answers?

Watch My FREE Video, here:

My First Big Launch

Remember, a launch can be as complicated and elaborate as you allow it. But the simpler you make it, the more likely you are to do it…and the sooner you’ll get the results you want!

Watch my latest video, which answers the 6 questions I’ve heard most frequently since releasing “My First Big Launch” free video training series.

Fill all your programs with ease, create a surge of sales on demand, and launch your business to the next level practically in just a few weeks using my 28-day product launch system you’ll LOVE: My First Big Launch

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Category: Live Teleclasses

Quick Start Guide for Online Lead Generating & Information Gathering

Posted on | May 4, 2012 | No Comments

Your day has begun, you check your well planned and efficient schedule. Looking good. Then the phone rings, it is a potential client. Tick tick tick tick, time passes, the prospect needs more information . . . tick tick tick . . . you scan your email . . . interesting note from a LinkedIn friend asking about your program, you write a lengthy email back. . . tick tick tick … you look at your watch – lunch time – where did the morning go?

There are 9 Quick Start Ideas and each one will show you how you can eliminate most of the long, detailed telephone calls and lengthy emails explaining and vetting prospects by providing a simple link. This link is your vehicle to quickly gather all of the needed information from the prospects BEFORE you even respond to their voice message and email.

What is this method?  Assessments.

Assessments are being used in a variety of ways throughout the coaching, career, employment, health, and even to test employees’ knowledge about the jobs they are doing. Jobs like customer service, software knowledge, hardware knowledge, management style, and what type of career a person would be most suited for can be tested and analyzed by giving a simple assessment. Think about all of the forms and questionnaires that you send manually to have people fill out so that you can get to know them better.

Every Tuesday and Thursday starting May 8th a new Quick Start Idea will be posted for you to utilize in your business immediately! There are 9 of them in total.

The first one is “Quick Start Idea #1: How to Attract More Coaching Clients Without Giving Away Complimentary Sessions” but you’ll have to wait until May 8th to find out more!

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Category: Marketing, Mindset

Fill All Your Programs With EASE!

Posted on | May 1, 2012 | No Comments

Imagine being able to fill EVERY program or workshop you create with ease and – and having fun while you do it!

Would that change your life?

My life changed in 2004 when I realized I could create income on demand. All of a sudden I was able to gain access to things, people, and dreams I never thought possible!



BUT IT WASN’T ALWAYS LIKE THAT…

I remember being totally frustrated when my products and programs wouldn’t sell. I had LOTS of them just sitting on my web sites, waiting for customers.

Then I discovered that there was a process that makes people WANT TO BUY. Turns out, there was literally a science for moving people from being aware of your product to getting excited about it, to finally reaching in their pocket and investing with you.

This process was called a PRODUCT LAUNCH, and there was no other strategy that could create this much buzz and excitement, and more importantly, this many sales!

BUT THERE WAS A PROBLEM…

Product launches were time-consuming and expensive, and required lots of technical and marketing savvy.
You had to either be highly skilled or have a great team to pull it off.

With 2 small kids at home, 4 hours a day to myself, and one virtual assistant, I had to play a different game. I decided to run a simple no-frills launch, and ended up generating over $40K+ in just a few weeks!

Over the next 7 years I launched more than two dozen programs, products, and workshops, generating between $20K and $143K in revenue – all using the same process of a no-frills product launch. It worked every time!

And now I am sharing this 28-day product launch blueprint in My First Big Launch mentoring program, where I will be personally guiding you step-by-step.

Get the details here: My First Big Launch

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Category: Marketing

#1 Secret To Making More (And Working Less)

Posted on | April 30, 2012 | No Comments

Do you wish you could have a business where you can just show up and be the star?

I know I did!

And not in an arrogant way…By “star” I mean being able to focus on what I loved doing and got my best results from. Everything else was simply slowing me down. I wanted to work less without any loss of income.

Then I met Beth Schneider.

I knew her name from many of my friends, colleagues, and JV partners. She worked with Ali Brown, Yanik Silver, Bernadette Doyle, Carrie Wilkerson, Christian Mickelsen, Michele PW, and many other people I knew and respected.

FREE Webinar: “The 3 Simple Steps To Double (or Triple) Your Profits, Cut Your Work Hours In Half, and Enjoy a Business That Runs Itself!”
Thursday, May 3, 2012, 4pm Pacific/7pm Eastern  Register Now

I already knew the importance of marketing and having your own product line. But Beth taught me that having SYSTEMS in your business is just as important! In fact, if your business isn’t where you want it to be, it might not be your marketing, it could be your systems.

I ended up hiring Beth and was able to create such a clear flow of everything in my business, team, and marketing, I became unstoppable!

Knowing how valuable Beth’s expertise is, I asked her to teach her “systems approach” to my customers and subscribers.

This Thursday you’re invited to attend Beth’s FREE webinar:

FREE Webinar: “The 3 Simple Steps To Double (or Triple)
Your Profits, Cut Your Work Hours In Half, and Enjoy a
Business That Runs Itself!”
Thursday, May 3, 2012, 4pm Pacific/7pm Eastern Register Now

Beth will share her simple & useful strategies to help you systematize  your business to get you working less and making more. You’ll discover:

* The one thing you don’t even know you’re  doing that is killing your marketing efforts and wasting all that time, money and energy.

* How switching your thinking from “WHAT”  to “HOW” can prevent things from falling through the cracks so you can watch your bank account fill up.

* How you can set your team up to automatically “get it” so they accomplish more than you ever thought possible and say things like, “don’t worry,  it’s handled” – and have the certainty that it IS!

* A proven 3-step formula that will show you how to get everything out of your head so you can get the business running without you.

FREE Webinar: “The 3 Simple Steps To Double (or Triple) Your Profits, Cut Your Work Hours In Half, and Enjoy a Business That Runs Itself!”
Thursday, May 3, 2012, 4pm Pacific/7pm Eastern Register Now

By the way, you don’t have to have a big business, a huge team, or a ton of clients to benefit from Beth’s expertise.
Systems is exactly how you GET to this level, and she will tell you more!

Looking forward to having you on the FREE webinar with Beth!

If you are frustrated because you are overwhelmed with ideas, feel like you are running in circles or just keep scratching your head because no matter what you do the money is just not there, then this is definitely for you:
Register Now

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Category: Live Teleclasses
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