M I L A N A . L E S H I N S K Y » 2010 » March http://milana.com/newblog Your Multiple Income Streams Business Coach Thu, 17 May 2012 13:00:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Great Business Books for Women Entrepreneurs http://milana.com/newblog/2010/03/great-business-books-for-women-entrepreneurs/ http://milana.com/newblog/2010/03/great-business-books-for-women-entrepreneurs/#comments Sun, 07 Mar 2010 04:13:53 +0000 Milana http://www.milana.com/?p=625

  • 15 Worthy Books for Business-Minded Women from Business Pundit

  • 100 Business Books Women Recommend from WE Magazine

  • Women in Business Books from Barnes & Noble

  • 25 Great Books for Business Women

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      ]]>       http://milana.com/newblog/2010/03/great-business-books-for-women-entrepreneurs/feed/ 2       Get More Leverage and Profits by Productizing Your Service http://milana.com/newblog/2010/03/productize-your-service-for-more-leverage-and-profits/ http://milana.com/newblog/2010/03/productize-your-service-for-more-leverage-and-profits/#comments Fri, 05 Mar 2010 15:18:35 +0000 Milana http://www.milana.com/?p=615 Whether you want to sell your business one day or not, build for success from the very beginning. And success means leverage. In other words, if one-on-one dollars-for-hours transactions is your primary business activity, it’s impossible to grow your business.

      To achieve leverage, you must stop selling time and productize your service. Turn your service into something you can deliver without actually doing the work: information products, membership sites, software, etc.

      How do you begin?

      Dr. Anita Campbell, the founder of Small Business Trends, writes in her “5 Steps to Turning a Service Into a Product – So You Can Sell Your Business” article:

      Here are 5 steps to turn services into products:

      1. Identify something you can replicate repeatedly (what do you keep doing over and over?)

      2.  Document it (steps and processes)

      3.  Put limits around your offering (don’t leave it open-ended)

      4.  Incorporate technology (automate some steps)

      5.  Build an organization (build a team)

      Even if you don’t want to create a big business, productizing your services and knowledge will help you achieve a lot more freedom, profits, and fun in your business!

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