Some coaches found a way to increase the level of tangibility by offering e-books, books, booklets, audios, manuals and other physical products.  While these are all great items to use as bonuses, they may take a while to create.

If you would like to add a tangible value to your coaching program, but don’t want to spend weeks or months creating it, consider including a self-assessment to go with the coaching program.  Assessments are fun and will provide invaluable insights for your clients.

While it’s certainly possible to license the use of existing assessments, you can custom develop your own to immediately increase the value of your services. Begin by listing all the skills and competencies your clients must possess by the end of the coaching process.  Also, list all the activities and actions they must take to achieve maximum results with your program.

Then, create a detailed scoring key, explaining what their score means.  The longer the assessment, the more detailed the scoring key should be.

When you are done, format your assessment into a Word or PDF document so your clients can instantly download and print it out!

You may also completely automate your assessments with Assessment Generator, a tool that allows you to quickly build custom coaching assessments, put them on your web site, and have the results e-mailed to both, you and your client instantly.

Give your assessment an attractive title, and even a cover graphic – in other words, treat it like a tangible product.  Nothing attracts coaching clients more than tangible results, and assessments will help you deliver exactly that!

“Limited resources require creative solutions.”

Some of the best marketing IDEAS come from lack of resources, such as money, time, or a prospect database.

That’s exactly how I got my first SIX figures!

Here’s what happened…

I had a very small list, no connections, no name, and very little experience in my niche. So I asked myself, how could I get everyone’s attention? How could I increase my credibility AND my income at the same time?

I needed an idea that would appeal to both, prospects and movers-n-shakers who would be excited to spread the word.

Then one day I FINALLY got it!

Within a few weeks I started an online association for my target clients, and began inviting top industry experts to be featured on my web site. All of a sudden, credibility was no longer an issue. Everyone wanted to be part of it! A year later I held a telesummit through the association, my list size doubled, and I hit 6 figures for the first time in my business!

All of this happened because I had no money and no list, and had to come up with something DIFFERENT!

So here are 2 questions for you:

- What is your BEST idea for creating income with a small list?

- What is your BIGGEST question about creating income with a small list?

Post your answers below in the comment area (and be sure to check my original song in the video – it reminds me of what some people say that keeps their income low!):

Remember to post your answers to the questions above below in the comment area.

I’m looking forward to reading your responses!

The best way to come up with a unique and creative marketing idea that can explode your business growth is to be in conversation with your target market!

Talk to your people and ask them what hurts.  I would love to hear your thoughts!!

Let me know what you think!

It’s about creating a remarkable product with marketing built right into the product!

The concept behind Ideavirus is NOT making as much money as you can with your product right away – a different strategy would need to be in place for this.

The concept is to spread the word about your product or service to as many people in the world as possible, then leverage your audience by selling a paid version of this product or a completely different product.

For example, WinZip used to offer a free version of their file compression software for years.  Last month I checked their site, and the free version is no longer available. But guess what!  This program has become so popular among Windows users, it’s almost a standard!  Who cares about paying $30 for it now, if you “can’t live” without it!

The same is happening to many other products, and the Internet is making things happen so much faster and easier today.  It “amplifies” the word-of-mouth by thousands!

Do you have a product or service that’s an ideavirus?  Could it become one with a few tweaks?

Check each box that truthfully applies to you, and find out whether your product or service has a potential of being an “Ideavirus.”

P.S. If you want to learn more about what “hive”, “sneezers” and “amplifier” mean to your business, read the book!

Use the online assessment to get your score: Assessment Generator

Are you still giving away complimentary sessions to prospects?

Do you find this activity to be too time-consuming, and not productive enough?  Then maybe it is time to find a new way to attract clients.

There is something you can offer to prospects that is both, highly valuable and doesn’t require weeks or months to create.  Something they just can’t refuse, and will tell everyone they know about it!

I am talking about a free assessment, custom developed by you!  Assessments are a great way to get prospects interested in your services, while saving you a lot of time and frustration.  Even if you want to continue offering complimentary sessions, you will now be able to carefully screen each prospect before taking the call.
Why give away your time to those who are not serious about working with you?

You can use your current intake forms and questionnaires to create your own assessments to use for attracting new clients, screening prospects, testing existing clients, and simplifying the way your business operates.

This tool has been specifically developed for coaches who want to spend less time looking for prospects, and more time working with clients.  There are many different types of assessments you can create with this tool.

You can create assessments that give one score for the entire assessment, or a “type” based or “category” type assessment that scores based on specific types, for instance, personality types.

1) “Checkbox” assessment allows users to check the items that apply to them and receive an instant score as a result.

2) “Scale 1-5″ assessment allows users to choose how much a statement applies to them, on a scale of 1-5, and instantly view the results of the assessment.

     “Scale 1-10” assessment allows a wider scale.

3) “Narrative” assessment allows you to ask open-ended questions, and collect information from a prospect or a client.

4) “True or False Quiz” can be used to test your visitors and clients on various subjects.

5) “Multiple Choice” assessment should be used for testing your prospects by giving them pre-determined answers to choose from. Or give each answer a point value with the best answer the highest point.

6) “Yes/No/Maybe” assessment

7) “Yes/No/Sometimes” assessment

8 ) “Mixed” type assessment allows you to build a combination of the above types, giving you an incredible flexibility in the assessments you can create and instantly receive a score

There are 9 Quick Start Ideas and each one will show you how you can eliminate most of the long, detailed telephone calls and lengthy emails explaining and vetting prospects by providing a simple link. This link is your vehicle to quickly gather all of the needed information from the prospects BEFORE you even respond to their voice message and email.

What is this method?  Assessments.

Assessments are being used in a variety of ways throughout the coaching, career, employment, health, and even to test employees’ knowledge about the jobs they are doing. Jobs like customer service, software knowledge, hardware knowledge, management style, and what type of career a person would be most suited for can be tested and analyzed by giving a simple assessment. Think about all of the forms and questionnaires that you send manually to have people fill out so that you can get to know them better.

Every Tuesday and Thursday starting May 8th a new Quick Start Idea will be posted for you to utilize in your business immediately! There are 9 of them in total.

The first one is “Quick Start Idea #1: How to Attract More Coaching Clients Without Giving Away Complimentary Sessions” but you’ll have to wait until May 8th to find out more!

Would that change your life?

My life changed in 2004 when I realized I could create income on demand. All of a sudden I was able to gain access to things, people, and dreams I never thought possible!



BUT IT WASN’T ALWAYS LIKE THAT…

I remember being totally frustrated when my products and programs wouldn’t sell. I had LOTS of them just sitting on my web sites, waiting for customers.

Then I discovered that there was a process that makes people WANT TO BUY. Turns out, there was literally a science for moving people from being aware of your product to getting excited about it, to finally reaching in their pocket and investing with you.

This process was called a PRODUCT LAUNCH, and there was no other strategy that could create this much buzz and excitement, and more importantly, this many sales!

BUT THERE WAS A PROBLEM…

Product launches were time-consuming and expensive, and required lots of technical and marketing savvy.
You had to either be highly skilled or have a great team to pull it off.

With 2 small kids at home, 4 hours a day to myself, and one virtual assistant, I had to play a different game. I decided to run a simple no-frills launch, and ended up generating over $40K+ in just a few weeks!

Over the next 7 years I launched more than two dozen programs, products, and workshops, generating between $20K and $143K in revenue – all using the same process of a no-frills product launch. It worked every time!

And now I am sharing this 28-day product launch blueprint in My First Big Launch mentoring program, where I will be personally guiding you step-by-step.

Get the details here: My First Big Launch

Right now, you have the choice to build your business in 1 of 2 ways: the slow way, or the fast way.

Most people unintentionally choose (or accept) the slow way. They don’t even know the fast way exists. But I’m going to show you that it does, and how to use it.

For details watch this short video:

My First Big Launch Mentoring Program

I can’t wait to finally walk you through my simple 28-day product launch process, which helped me generate over $750K+ during the past few years!

Plus, I am including over $4,500 worth of bonuses to make your product launch more effective, but you must act NOW to get them!

Please don’t delay – here’s that link again so you can watch the video now and make your decision to join me as I guide a group of inspired entrepreneurs in launching their products and programs this year!

My First Big Launch Mentoring Program

After your product launch, amazing things will start happening! People will buy your other products, become your members, attend your workshops, hire you for personal coaching, invite you to speak, and want to promote you! It only takes ONE launch!

Let me show you HOW:

My First Big Launch Mentoring Program

HERE’S JUST A GLANCE AT WHAT’S INCLUDED:

* Discovering Your Big Idea (my proven 10-step process for developing the main concept for your launch, which will help you go from an ordinary message to an extraordinary
idea!)

* Crafting Your Irresistible Product Offer (positioning your product so people instantly recognize the value in it and want to buy it, without using any hype or manipulation)

* Creating a Profit-Pulling Market Survey (setting your launch up for success before it even starts by using my unique survey process!)

* Attracting Joint Venture Partners (my simple, streamlined JV system you can use to attract JV partners, even if you’re brand new to your market)
My First Big Launch Mentoring Program

I WILL THEN WALK YOU STEP-BY-STEP THROUGH:

* My paint-by-numbers 28-day launch timeline with action steps, templates, scripts, and examples. You’ll have the daily schedule and know exactly what to do each day during your 28-day launch.

* Exciting Marketing Campaign: Create an exciting marketing sequence for your product or program with content that builds trust and desire, and sells your product for you. And much more! Watch this short video, where I reveal more details about My First Big Launch Mentoring Program!

My First Big Launch Mentoring Program

Time-consuming?

Expensive?

If you’ve watched the first videos in my educational series, you should be starting to get the idea that they’re not as complicated as you may have previously thought.

I thought they were, too, so when I started doing my own product launches, I decided to keep it extremely SIMPLE!

In fact, I have only been using 4 tools in my product
launches:

- Blog
- Video
- Teleclass
- Email

These 4 mediums of communicating with my audience are enough to generate $20K-$100K in my product launches every single time. And in my FREE Video #3, I revealed my simple 28-day launch process that anyone can use:

FREE Video #3: My 28-Day Successful Product Launch Blueprint

I also share…

* The 4 key things that must happen during your launch to ensure success

* The 4 specific tools to use for simple but effective communication of your message

* Why doing a launch doesn’t mean you have to do everything, yourself

* The 7 components of my 28-day plan

* Tips for amplifying your product launch – or for keeping it simple

* And how everything fits together!

By the time you watch this short video, you’ll have a clear picture of how you can do your own product launches and actually get great results!
Watch it now:

FREE Video #3: My 28-Day Successful Product Launch Blueprint

Missed the first 2 FREE videos?

* Video #1: “11 Areas I Left Money On the Table During My First Launch”

* Video #2: “5 Things I Did To Attract 142 Customers and Make $40K+ During My First Launch”

After conducting over a dozen 5 & 6 figure launches, I figured out a very simple system that works every time!

It’s a 28-day launch plan that ANYONE can execute easily and inexpensively. I reveal it in the third video, which is now available here:




Video 3: My 28-Day Product Launch Blueprint

In this new video, I also share…

* The 4 key things that must happen during your launch to ensure success

* The 4 specific tools to use for simple but effective communication of your message

* Why doing a launch doesn’t mean you have to do everything, yourself

* The 7 components of my 28-day plan

* Tips for amplifying your product launch – or for keeping it simple

* And how everything fits together!

By the time you watch this short video, you’ll have a clear picture of how you can do your own product launches and actually get great results!

Here’s that link again so you can watch all the videos in this series:

Video 3: My 28-Day Product Launch Blueprint

Missed the first 2 FREE videos?

* Video #1: “11 Areas I Left Money On the Table During
My First Launch”

* Video #2: “5 Things I Did To Attract 142 Customers and
Make $40K+ During My First Launch”

That’s exactly what happened to me.

In my very first program launch I made 11 big mistakes, and left thousands of dollars on the table.

I revealed what they were in the first video in “My First Big Launch” FREE training. Find out what they are – and whether you’ve done them, too, here:

Video #1: “11 Areas I Left Money On the Table During My First Launch”

During that first launch, there were 5 things I did RIGHT, which resulted in 142 new customers and over $40K in just a few weeks.

I reveal them – including the HIDDEN strategy I still use today with amazing results – in my 2nd FREE video, in which you also learn:

Video #2: “5 Things I Did To Attract 142 Customers and Make $40K+ During My First Launch”

* Why including novelty is essential in getting participants excited

* How to maximize your sales during a virtual program

* How to ensure you keep selling long after your event is over

* What I did to generate almost 2 dozen additional sign ups before my event

So are you ready?

Here’re those links again so you can view both videos.

Video #1: “11 Areas I Left Money On the Table During My First Launch”
and

Video #2: “5 Things I Did To Attract 142 Customers and Make $40K+ During My First Launch”

In the next FREE video I’ll be sharing my actual 28-day product launch timeline with you, which is so clear and simple, even a complete newbie can follow it with great results! http://myfirstbiglaunch.com/blog/